Reporting Period: August 2026

Elmodeeer
Performance Marketing Report.

Cross-platform analysis covering Facebook, Instagram, TikTok, LinkedIn and YouTube.

Explore Platform Data

Agenda

Roadmap for the August 2026 report.

01

Report Context & Objectives

02

Executive Summary

03

Period-over-Period View

04

Executive Summary

August generated about 4.91M views across Facebook, Instagram, TikTok and YouTube, plus 94,842 LinkedIn impressions. Facebook net follows grew 3.8% while views fell, and YouTube Search supplied 75% of discovery.

Facebook: Follows Grew Against Lower Reach

3.46M organic views and 11,852 net follows. Views fell 39.6%, while net follows increased 3.8%.

Instagram: One Reel Carried Depth

876.8K views. The Aug 22 Reel generated 1,960 interactions, 453 saves, 289 shares and 95 follows.

TikTok: Discovery Stayed Feed-Led

526.6K views. The leading video received 94.8% of its traffic from the For You feed.

LinkedIn: Strong Response from Senior Users

94,842 impressions and 2,095 engagements. Senior users represented 37% of the audience.

YouTube: Search Drives Discovery

46,412 views, including 45,592 Shorts views. YouTube Search produced 75% of discovery.

Period-over-Period View

Change against the previous period, exactly as reported in the August platform exports.

Facebook

  • Views↓ 39.6%
  • Viewers↓ 43%
  • Content interactions↓ 14.8%
  • Visits↓ 17.8%
  • Net follows↑ 3.8%

Instagram

  • Views↓ 59.2%
  • Reach↓ 84.5%
  • Content interactions↓ 63.1%
  • Visits↓ 41.6%
  • Follows↓ 49.7%

TikTok

  • Post views↓ 39.6%
  • Profile views↓ 64.1%
  • Likes↓ 45%
  • Comments↓ 33.7%
  • Net followers↓ 89.9%

LinkedIn

  • Impressions↓ 27% vs. prior 31 days
  • Total followers↑ 1% vs. prior 31 days

YouTube reported 46,412 views and 1K subscribers gained for August.

A Consistent Pattern Holds

Organic Reach at Scale

Facebook and Instagram generated 4.34M views with only 55 Instagram ad views and no Facebook ad views.

Aligned Professional Audience

Age 25–34 leads on Facebook, Instagram, TikTok and YouTube. Egypt is the first market across those platforms.

Depth Creates the Next Win

The strongest posts produced large saves, shares and comments. The next step is turning that response into follows and repeat viewing.

CONCLUSION: Organic reach is established. Build stronger return and conversion paths.

What We Need To Improve

1. Recover Monthly Reach

Facebook views fell 39.6%, Instagram views fell 59.2%, and TikTok views fell 39.6%.

Focus: Repeat proven themes through consistent weekly series.

2. Convert Profile Interest

Facebook recorded 34.8K visits and 13 link clicks. Instagram recorded 5.7K visits and zero link clicks.

Focus: Give every platform one clear destination and a specific call to use it.

3. Build Around High-Depth Posts

Facebook’s leading Reel produced 3.8K comments. Instagram’s Aug 22 Reel produced 453 saves, 289 shares and 95 follows.

Focus: Turn high-response posts into sequels, carousels and follow-up questions.

4. Convert YouTube Search

YouTube Search supplied 75% of discovery, while 95.8% of watch time came from non-subscribed viewers.

Focus: Use search-led titles and connect every Short to a relevant next video.

What We Must Stop

  • Judging posts by views alone. Use saves, shares, comments and follows to choose repeat formats.
  • Sending profile visitors to an unclear next step. Make one destination obvious.
  • Treating the same edit as native everywhere. Adapt the hook, caption and call to action.
  • Leaving strong themes as one-off posts. Build connected series from the winners.
  • Comparing LinkedIn impressions directly with platform video views. Keep the units separate.

Next Step Recommendations

5 high-impact analyses to run next:

  1. Facebook: compare photo, multi-photo and Reel conversion to follows.
  2. Instagram: rebuild the save-and-share mechanics of the Aug 22 Reel.
  3. TikTok: test hooks against full-video watch rate and follows.
  4. YouTube: map search-led Shorts to subscriber gains and long-form viewing.
  5. LinkedIn: compare out-of-network discovery and senior-audience engagement by topic.

Exhaustive Platform Data

Select a platform to view performance metrics, top content and audience data for August 2026.

Facebook

Organic Reach with Positive Follow Growth

3.46M Organic Views

Views

3.5M

↓ 39.6%

Viewers

1.5M

↓ 43%

Content interactions

33.2K

↓ 14.8%

Visits

34.8K

↓ 17.8%

Net follows

11.9K

↑ 3.8%

Deep Metrics

  • Watch time83d 10h (↑ 16.9%)
  • 3-second views354.9K (↑ 43.3%)
  • Link clicks13 (↓ 62.9%)
  • Follows12.8K (↑ 3.2%)
  • Unfollows948 (↓ 4.5%)
  • Lifetime followers789,421
  • Returning viewers14 (↓ 81.3%)
  • Engaged followers0

Organic Delivery

Organic views3,461,010 (↓ 27.8%)
Views from ads0 (↓ 100%)

Messaging

Messaging conversations started355 (↓ 31.7%)
New contacts333 (↓ 30.6%)
Response rate66.3% (↓ 17.6%)
Response time51s (↓ 72.8%)

Published Content

  • Published Stories78
  • Published Photos23
  • Published Reels10
  • Published Text posts4
  • Published Links1

Views by Format

  • Photo views1,642,789
  • Multi-photo views828,702
  • Reel views780,515
  • Link views109,071
  • Text views59,892
  • Story views39,477

Interactions by Format

  • Reel interactions18,563
  • Photo interactions9,288
  • Multi-photo interactions4,110

Audience

Men (74.4%)Women (25.6%)

Age:

25–34 largest, followed by 35–44

Locations:

Egypt 70.2% · Saudi Arabia 7.6% · United Arab Emirates 2.7% · Libya 2.3% · Algeria 1.8%

Top cities:

Cairo 22% · Alexandria 7.2% · Riyadh 3% · Andorra, Teruel 2% · Giza 1.8%

Top Content (August 2026)

Paid AdsNo paid activity in August.
OrganicAugust top content
لو مش عايز تترقى خليك إنسان صعب...
917,927 views

3.9K interactions · 3.1K reactions · 234 comments · 201 shares · 333 saves · 604.6K viewers

أكبر عائق لنجاحك الجديد هو نجاحك القديم...
479.5K views

2,114 interactions · 1,404 reactions · 131 comments · 245 shares · 334 saves · 310,550 viewers · 1 link click

مش كل اللي عنده خبرة يعرف يوصلها...
402.4K views

12.6K interactions · 6.0K reactions · 3.8K comments · 254 shares · 2.6K saves · 362.9K viewers · 61d 18h watch time · 15s average watch time · 84.5K 15-second views

الشغل مش محتاجك دايمًا على طبيعتك
348.9K views

13.3K interactions · 8.9K reactions · 74 comments · 895 shares · 3.5K saves · 259.4K viewers · 25d 10h watch time · 8s average watch time · 54.2K 15-second views

Simple takeaway: Facebook generated 3,461,010 views with 0 views from ads, while net follows increased 3.8% to 11,852.

Source: Native Meta Business Suite screenshots; August 1–31, 2026.

Action Plan

  • Repeat the formats behind the four leading organic posts.
  • Build follow-up posts around career growth and professional value.
  • Use the 34.8K visits to test one clear destination.
  • Keep reply speed under one minute while improving the response rate.

Facebook Specific Next Steps

  • Compare photo, multi-photo and Reel conversion to follows.
  • Track shares, saves and comments per 1,000 views.
  • Study the 15-second retention of the two leading Reels.
  • Measure returning viewers after each recurring content series.

Instagram

Organic Delivery with a High-Save Reel

876.8K Views

Views

876.8K

↓ 59.2%

Reach

141.5K

↓ 84.5%

Content interactions

13.8K

↓ 63.1%

Visits

5.7K

↓ 41.6%

Follows

2.7K

↓ 49.7%

Delivery and Actions

  • Organic views876,767 (↓ 27.6%)
  • Views from ads55 (↓ 100%)
  • Link clicks0

Messaging

  • Messaging conversations started180 (↓ 88.9%)
  • New contacts66 (↓ 94.2%)
  • Orders created0
  • Leads0
  • Response rate41.6% (↓ 52.7%)
  • Response time55m 41s (↑ 394.1%)

Publishing and Stories

  • Published Stories75
  • Published Posts24
  • Post interactions10.7K (↓ 61.6%)
  • Story views291.7K (↓ 15%)
  • Story reach54.8K (↓ 27.2%)

Audience

Men (55.8%)Women (44.2%)

Age:

25–34 largest, followed by 35–44

Locations:

Cairo 25.5% · Alexandria 8.8% · Shubra El Kheima 4.4% · Giza 3.9% · 6 October City 3.5%

Top country:

Egypt 100%

Top Content (August 2026)

Paid AdsNo paid activity in August.
OrganicAugust top content
مكالمة من مديري خلتني أستغل وقتي كل اللي عندي...
62.3K views

32,548 reach · 355 interactions · 289 likes/reactions · 1 comment · 13 shares · 40 saves

اللي بسبب انطباع حلو ضاعت في المواقف الصعبة، ينفع أقول لنفسك في المستقبل...
41.1K views

17.4K reach · 812 interactions · 584 likes/reactions · 3 comments · 31 shares · 144 saves · 3 follows

محتاجك في الشغل في أحسن نسخة منك
34.8K views

24,956 reach · 1,960 interactions · 1,085 likes/reactions · 15 comments · 289 shares · 453 saves · 95 follows · 1d 23h watch time · 7s average watch time

الناس بتصدق اللي بتشوفه بيتكرر، مش اللي بتسمعه مرة
33.1K views

14.2K reach · 358 interactions · 242 likes/reactions · 2 comments · 21 shares · 81 saves

Simple takeaway: Instagram delivered 876,822 views, including 876,767 organic views, while the Aug 22 Reel generated 1,960 interactions, 453 saves, 289 shares, and 95 follows.

Source: Native Meta Business Suite Instagram screenshots; August 1–31, 2026.

Action Plan

  • Repeat the promise of becoming the best version of yourself at work.
  • Build carousel posts from the strongest practical lessons.
  • Give each post one clear follow or profile-visit prompt.
  • Use saves and follows to choose posts for sequels.

Instagram Specific Next Steps

  • Compare Reel and carousel performance by saves.
  • Track follows per 1,000 accounts reached.
  • Test stronger first frames for career-advice Reels.
  • Review messaging response rate and response time weekly.

TikTok

For You Discovery on a 1M-Follower Base

1,022,189 Followers

Post views

526.6K

↓ 39.6%

Profile views

5.4K

↓ 64.1%

Likes

16.5K

↓ 45%

Comments

275

↓ 33.7%

Net followers

688

↓ 89.9%

Deep Metrics

  • Shares1.7K (↓ 55.2%)
  • Total followers1,022,189
  • Total viewers324.4K (↓ 7.2%)
  • New viewers129.7K (↓ 32.4%)
  • Estimated rewards$0.00

Audience

Men (69%)Women (31%)

Age

Age18–24 18.4% · 25–34 49.4% · 35–44 23.0% · 45–54 6.8% · 55+ 2.4%

Locations:

Egypt 71.7% · Saudi Arabia 13.7% · United Arab Emirates 5.4% · Kuwait 2.4% · Qatar 0.9%

Follower gender:

Male 68% / Female 32%

Follower age

Follower age18–24 30.3% · 25–34 41.9% · 35–44 19.6% · 45–54 5.9% · 55+ 2.3%

Follower locations:

Egypt 54.1% · Saudi Arabia 8.4% · Iraq 5.2% · Morocco 3.1% · United Arab Emirates 2.5%

Top Content (August 2026)

Paid AdsNo paid activity in August.
OrganicAugust top content
مفيش حاجة اسمها على طبيعتك في الشغل #فكر_فيها
82.76K views

75.2K reach · 4.76K likes · 61 comments · 434 shares · 15.54% full-video watched rate · 179:52:32 total watch time · 0:07 average watch time · 94.80% For You · 1.40% Follow · 1.90% Profile

Replying to @…
67.36K views

64.14K reach · 1.07K likes · 20 comments · 102 shares · 36.83% full-video watched rate · 261:27:54 total watch time · 0:13 average watch time · 90.90% For You · 7.90% Follow

مش مطلوب في الشغل تكون على طبيعتك #learnontiktok
7.33K views

6.44K reach · 254 likes · 3 comments · 6 shares · 7.68% full-video watched rate · 16:13:19 total watch time · 0:07 average watch time · 88.40% For You · 5.60% Follow · 4.20% Profile

Simple takeaway: TikTok generated 526.6K post views, with 25–34 representing 49.4% of viewers and the leading video receiving 94.8% of its traffic from the For You feed.

Source: Native TikTok Analytics screenshots; performance/follower window Jul 31–Aug 30 and viewer-insights window Aug 8–Sep 4.

Action Plan

  • Repeat the workplace-authenticity topic with new examples.
  • Use the 13-second pacing of the strongest completion-rate video.
  • Add a clear follow reason at the end of each clip.
  • Keep titles and spoken hooks specific to one career problem.

TikTok Specific Next Steps

  • Compare full-video watch rate across the three leading clips.
  • Track For You traffic against net followers.
  • Test reply videos as a recurring audience format.
  • Measure viewer-to-follower conversion by topic.

LinkedIn

Senior Professionals Drive the Audience

37% Senior Audience

Impressions

94.8K

↓ 27% vs. prior 31 days

Members reached

33.5K

August 2026

Social engagements

2.1K

August 2026

Total followers

49.3K

↑ 1% vs. prior 31 days

Link engagements

30

August 2026

Engagement Breakdown

  • Reactions1,883
  • Comments87
  • Reposts18
  • Saves93
  • Sends on LinkedIn14
  • Premium custom button engagements30

Discovery

In-network discovery66%
Out-of-network discovery34%

Profile Activity

  • Profile viewers575 (↑ 68% vs. prior 7 days)

Audience

Seniority

SenioritySenior 37%

Industry:

IT Services and IT Consulting 5%

Location:

Cairo 11%

Company size:

10,001+ employees 17%

Job title:

Sales Manager 2%

Company:

Banque Misr <1%

Top Content (August 2026)

Paid AdsNo paid activity in August.
OrganicAugust top content
Always!
10K impressions

350 engagements

أكبر عائق لنجاحك الجديد هو نجاحك القديم...
9K impressions

408 engagements

مش لازم تبقى رائد أعمال عشان تعمل فلوس أكتر...
8K impressions

98 engagements

Simple takeaway: LinkedIn generated 94,842 impressions and 2,095 social engagements, with Senior-level users representing 37% of the audience and 34% of discovery coming from out-of-network.

Source: Native LinkedIn analytics screenshots; Top Content confirmed ORGANIC by user.

Action Plan

  • Turn the strongest career lessons into text-first posts.
  • Ask one concrete workplace question in every post.
  • Build sequels to the posts on promotion and professional value.
  • Use the 34% out-of-network discovery to grow new reach.

LinkedIn Specific Next Steps

  • Compare comment quality across text, image and video posts.
  • Track out-of-network discovery by topic.
  • Measure saves and profile actions from senior professionals.
  • Use the audience profile in guest and sponsor outreach.

YouTube

Search-First Shorts Performance

75% Search Traffic

Views

46.4K

August 2026

Watch time

237.2 hours

August 2026

Subscribers

1.0K

August 2026

Shorts views

45.6K

August 2026

Engaged Shorts views

25.2K

August 2026

Shorts Performance

  • Shorts likes604
  • Subscribers from Shorts+164
  • Stayed to watch67.2%
  • Swiped away32.8%

Discovery Sources

YouTube Search traffic75.0%
Shorts feed traffic17.2%
Browse features3.8%
Channel pages2.7%
Other YouTube features0.4%
Others0.9%

Audience Frequency

  • Monthly audience20.9K
  • New viewers91.6%
  • Casual viewers8.2%
  • Regular viewers0.2%

Watch Time by Subscription

Watch time from not subscribed95.8%
Watch time from subscribed4.2%

Device Mix

Mobile phone watch time86.1%
Computer watch time7.0%
Tablet watch time4.5%
TV watch time2.5%

Audience

Men (69.8%)Women (30.2%)

Age

Age13–17 6.3% · 18–24 20.9% · 25–34 39.4% · 35–44 21.6% · 45–54 9.3% · 55–64 1.7% · 65+ 0.8%

Locations:

Egypt 35.1% · Saudi Arabia 9.9% · Algeria 7.8% · Iraq 7.6% · Morocco 4.5%

Top Content (August 2026)

Paid AdsNo paid activity in August.
OrganicAugust top content
الترقية ممكن تأخرك في كاريرك | المدير
1,675 views

3.1 hours watch time · +1 subscriber · 1,194 thumbnail impressions · 2.0% thumbnail CTR · 34.3% stayed to watch · 0:15 average view duration

إزاي تبني قيمة مهنية تخليك مطلوب في السوق؟
1,447 views

647 engaged views · 31 likes · 15 additional engagement count · 0 subscribers · 6.7 hours watch time · 0:35 average view duration · 1,081 thumbnail impressions · 4.3% thumbnail CTR · 45.2% stayed to watch

حاجات تعملها لو عاوز تزود خبرتك المدير 3
1,370 views

688 engaged views · 18 likes · 3 additional engagement count · 1 subscriber · 49.9% stayed to watch · 0:24 average view duration

Simple takeaway: YouTube generated 46,412 views, with Shorts contributing 45,592 views and YouTube Search accounting for 75.0% of Shorts discovery.

Source: Native YouTube Studio screenshots; August 1–31, 2026.

Action Plan

  • Title every Short around a specific career search question.
  • Connect Shorts to the most relevant long-form video.
  • Use the 67.2% stayed-to-watch benchmark for new hooks.
  • Ask non-subscribed viewers to subscribe for the next lesson.

YouTube Specific Next Steps

  • Compare Shorts subscriber gains by topic.
  • Track search terms against average view duration.
  • Test the 35-second pacing of the value-building video.
  • Measure the Shorts-to-long-form path.